From blank canvas to first sale.
LearnersHQ is where creators sell their video, audio and files, and design everything that sells them: the store, the sales pages, the posts. A real design studio and a real shop in one place, so the thing you design is the thing that sells.
8% when you sell. No monthly fee. Every feature from day one.
Why one place
Selling something you made usually means a design app for the pictures, a page builder for the sales page, a shop for the checkout, a form for the waiting list and something else to test what works. Then exporting, uploading and copying between them.
Design it
Merlin is the design studio built into LearnersHQ. Start from a template, then keep going: gradients, fonts, shapes, effects and animation, on a canvas that is yours. It has two sides: Graphics, for posts, thumbnails, logos and workbooks, and Pages, for the sales and landing pages your store sells from.
Posts, thumbnails, logos and workbooks: download them to post or print, or put them on your products.
The Animation Studio
Press Animate on any layer. Choose when it happens, choose what happens, and chain the steps to play with or after each other. 128 presets for entrances, loops, exits, hover and click; states that change on hover or click; keyframes that follow the scroll. It all plays on your published pages from one small script, so they stay quick.
Twelve weeks of guided strength workouts.
Week 1 · Learn the big lifts
Week 2 · Add the weight
Week 3 · Your first personal best
Weeks 4 to 12 · Keep going
Launch it
Put it up as coming soon, let people ask to be told, tell them on the day, run a sale with a real deadline, and let the page test itself.
On your store and landing pages, with the date. The marketplace lists it on the day.
Notify me on your product page, or leave an email on your landing page: those addresses are yours.
Each one hears it's out once: on their bell, or by email from your landing page.
The countdown ends when the sale does.
Up to four versions. The winner goes up.
Sell it
The selling underneath is the real thing: the checkout, the payments, the customers, the stats.
Video and audio are what plays. A file goes with whatever plays above it, and chapters group them, if you want them. It sorts itself by type; drag to change the order. Try it: add a file, move things, lock one.
What your customer sees
Theirs to keep, on any device.
$78.08 onceMonthly, every three months or yearly. Sell it once and by plan at the same time.
OnceMonth3 moYearUp to 30 days free on a plan, one per customer.
7 days free then $12.00 a monthA lower price for the first few payments of a plan.
$6.00 a month for 3 monthsBy dates, for the first buyers, or on the first payments. Several can stack, in your order.
25% off · ends SunFor a product or a bundle, with dates and a limit on uses.
STRONG20One tick at checkout adds something small to a one-off buy.
✓ Add the meal plan $9Buyers see and pay in theirs, at the day's rate.
€72.40 · £61.20 · A$121Customers switch plans, or upgrade to a bundle and pay only the difference.
Upgrade to the bundle: $31.00Put products together and give them a price of their own: once, by plan, or both. The saving is worked out and shown for you, and every product in it says Also in a bundle. Someone who bought one product can upgrade to the bundle and pay only the difference, and a bundle can have its own launch date, with Notify me.
One product, wherever its card goes: your store, the marketplace, and your landing pages in whichever of Merlin's designs you like. Each card shows what you choose for it, no more. Change the product and every card changes with it, with nothing to remake.
Store and marketplace cards are drawn from the product on every visit. A landing page's card keeps its price, sale and places left live; press Update card in Merlin for the rest.
3(0:55)
One payment, no subscription
Grow it
See where your buyers come from, what they do with what they bought, and which links and pages earn their keep. Then do more of what works.
Every sale in this period, before fees
42 sales in this period.
People who opened a product page in the last 30 days, and how far they got
17% of the people who opened the page bought. 2 more people bought without opening the page first, from a landing page or a link straight to the checkout. Counted in people. Somebody who turned cookies down is counted again on each visit.
| Looked | Bought | Rate | |
|---|---|---|---|
| 376 | 47 | 13% | |
| 282 | 28 | 10% | |
| Typed or bookmarked | 282 | 19 | 7% |
| Looked | Bought | Rate | |
|---|---|---|---|
| Phone | 583 | 56 | 10% |
| Computer | 357 | 38 | 11% |
Sales in this period, by product
Sales in the last 30 days, by how they were bought
| Sales | Money | Share | |
|---|---|---|---|
| Products bought outright | 18 | £702 | 36% |
| Bundles bought outright | 6 | £534 | 27% |
| New plans | 4 | £116 | 6% |
| Plan renewals | 21 | £609 | 31% |
| Free claims | 37 | — | — |
Share is of the money. Free claims are counted, not added up.
What a sale, a buyer and a visitor are worth in the last 30 days
Per visitor is money in over the 1066 different people who visited your stores. Watch these after you change a price or add a bundle.
Your order bumps in the last 30 days
| Product | Extra | Shown | Took | Added | Refunds |
|---|---|---|---|---|---|
| The Long Exposure Companion | Night Sky Presets | 64 | 19 · 30% | £361 | 1 |
Shown counts buyers the checkout showed the extra to, once each. Money added is the extras alone, also inside Money in. Took is how many bought it, and the share of the buyers shown it who did.
The country of the card each buyer paid with
Taken from the card on each sale, from 23 September. Nothing has sold since, so there is nothing to place yet. This is buyers only -- a visitor's country is still not recorded anywhere.
Your discount codes used in this period
Watching and downloading, by day
2026-09-17 to 2026-10-16, against 2026-08-18 to 2026-09-16. Counting started on 2025-08-01.
How far buyers get, lesson by lesson
Of everyone who has your product, the share who reached each lesson. The biggest fall is into lesson 5 — 23 points.
Share of buyers who finished every lesson
Nobody has a video or audio product of yours yet.
Buyers who have not opened it yet
Bought or claimed, and not opened once. These are people to nudge, not to write off -- the "Pick up where you left off" recipe in Marketing can send one two weeks after they get it.
Each person’s best attempt
Results show here once customers take your quizzes.
Everyone on your Customers list
Monthly, quarterly and yearly plans, in this period
Churn is the plans that ended over the plans active at the start of the period.
Monthly, quarterly and yearly plans, today
A quarterly or yearly plan counts as its monthly share. Each renewal is expected one term after its last payment.
When your customers last signed in
Things the same customer bought both of, all time
| and | People | |
|---|---|---|
| Field Log Sheets | Night Sky Presets | 6 |
| Printing at Home | The Complete Kit | 3 |
Two products people often buy one after the other may sell better as a bundle, at a price that makes buying both the obvious choice.
People who messaged you before buying, in the last 30 days
Somebody counts as buying if they own something of yours now. Answering quickly is what turns a question into a sale.
Email addresses given to you on your forms
Links, campaigns and sites that sent people to you
Nobody has arrived through a link or a tagged campaign yet. This fills in as visitors do.
Each visitor once, by the country their connection comes from
No visits with a known country in this range yet. This fills in as visitors do.
Landing pages, blog posts, product and bundle pages, in the last 30 days
| Readers | A quarter | Half | Three quarters | The end | |
|---|---|---|---|---|---|
| Winter workshop · Landing page | 120 | 87% | 59% | 33% | 18% |
| Five rituals for the darker months · Blog post | 214 | 89% | 70% | 55% | 45% |
| The Long Exposure Companion · Product page | 301 | 80% | 44% | 20% | 10% |
How far down the page each reader scrolled before leaving. A steep drop between two columns is where people stop reading, and often the place to move your offer up to. On a page built in Merlin, the part each reader got to last is named, top to bottom.
Blog posts and landing pages a buyer read in the 30 days before buying, for purchases in the last 30 days
| Readers | Led to | Rate | |
|---|---|---|---|
| Five rituals for the darker months · Blog post | 214 | 9 purchases | 4% |
| Winter workshop · Landing page | 120 | 7 purchases | 6% |
| What I learnt pricing my first course · Blog post | 88 | 2 purchases | 2% |
A purchase counts once for every page read on the way to it.
Your customers
From the first time someone sees your work to the tenth time they come back: what your customer gets, on the real screens. Go through it step by step.
Your landing pages, your store, a link in a post or an email: each one counts its visits, and every sale is traced back to the link it came from.
Made in Merlin and published in a click.
Everything you sell, and your posts, in one place.
It's out! Seven lessons, from your first starter to a loaf with an ear.
In a post, a newsletter or a message, with its own campaign link.
Where people can come across you without a link. Where it stands
A new customer gets a free LearnersHQ account under their email, made as they pay, to keep everything they buy. Someone who already has one gets a six-digit code by email instead. They pay in their own currency.
This is the real screen a customer lands on. Press Continue on a product to open it.
Carry on where you left off.
Something new in what they bought, your replies, a note from you, a launch they asked to hear about, a sale on something they saved: it reaches their bell, and their email if they want it. Each kind has its own switch in their account. Press one to open it.
| Bell | ||
|---|---|---|
| New lessons in something you have | — | |
| Someone replied to your comment | — | |
| A note from the creator | — | |
| Something you asked to hear about is out | ||
| Something you saved is on sale or cheaper | — | |
| Pick up where you left off | — | |
| A store replied to your message | — | |
| An email of anything unseen on your bell | — |
Switch one off and it stops, on the bell, by email or both.
The real watch page and the real inbox. Use them as Sam, then switch sides and answer as the creator.
The marketplace
The LearnersHQ marketplace is opening, and the first creators are stocking its shelves now. People search it, save what they like and follow the stores they love, and hear when something they saved goes on sale. Be on it before the crowd: when the shoppers come, the products already there with good reviews are the ones they will buy.
The marketplace box is already ticked on every product. Add a picture and a short description, and it's on the shelf. No extra fee.
Once the shelves are full enough to browse, we start paying to send shoppers to them.
Fewer products means more eyes on each one, and time to earn reviews before the crowd arrives. The ones with good reviews are the ones shoppers buy.
Below is the real marketplace, with example shops in it. Search it, open the shelves, save something.
For creators
Made a look worth reusing? Merlin packs your colours, gradients, type styles, looks, shapes, photo looks, patterns and brushes into one .lhq file, and a whole design, a landing page included, saves as one too. Sell it like any product, switch on For creators, and it goes on the marketplace's For creators shelf. Buyers open it in their own Merlin and add it to their tools.
And services? There is no booking calendar yet. Creators sell what they know anyway: a design review sent back as a video, a done-for-you template set, a monthly plan with a live session on the calendar. If it arrives as a file, a video or a link, it can be sold here, and the creators who work out how will be the ones teaching the rest.
Your work stays yours
Choose how much protection each product gets, right in the product editor. Try the choices: the video and the PDF change as you do.
No platform can stop a screen recording. These make a copy point back to whoever shared it.
Pricing
No monthly fee and no tiers. Every feature on this page, from your first day.
Start freeStart with a template or a blank canvas. Your first product can be on sale today.
Start freeWhere should we send it? No password needed.
One payment · access for life
We'll send your access to you@example.com.
Set a password so you can come back to it.
You can skip this: we've emailed you a link too.
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